Marketing

is about

everything that an organization does or says, focusing on communicating to others what you are about, and using their response to that message to evolve what you are and what you do.

Marketing

needs to

intervene to align and integrate these processes across an organization.

This Involves

multiple

COMMUNICATION episodes, enacted through many different individuals, and medium.

We Offer

a special

approach through Content, Creatives, Connect, Collaterals, Coaching, Campaign and Conversations.

We Provide

Marketing

Communication Consultancy Services to companies, individuals and organizations in promoting, managing and protecting their brand value.

We Provide

a bouquet

of services to provide clients the best choice of media vehicles to optimize the delivery of messages.

Our Focus is

Building Blocks

to Branding through Marketing & Communications in an integrated fashion or as per needs through prediction, projection, expectation, foretelling and preparedness, and leveraging these in our Prognosys for your special requirements.

Content

Communicate with your customers as never before - Take very specific and strategic steps, not only within your marketing, but within your culture, to take advantage of this opportunity to blend content and the marketing of that content (Online and Offline).

From a simple thing as a tagline and can go on to business plan, annual reports, speeches, even websites, presentations and so on.

Creatives

Our skill is in being able to translate words, images, and sounds together in an attractive, cohesive, persuasive fashion and a strategic mindset. We combine the skills of an artist with the brains of a strategist.

Graphic Design, Concepts, Brand Identity, Brand Management are some areas we specialize in.

Collaterals

The best collateral like a well produced business card, brochure, leaflet, report, whitepaper, backdrop, exhibits, stalls, etc., communicates the right information at the right time with a customer having information of your company’s history, case studies, and advantages for selecting your product over a competitor.

Connect

Communication landscape has changed dramatically in recent years, and nowhere is this more visible than online -- in the context of communities—communities built of people who develop and nurture relationships by creating, co-creating, sharing, commenting, and engaging in content, and being your brand advocates.

Coaching

Offering a range of skill and experiential based training that are applicable in a range of situations. We take pride in our innovative ways of organising human resource development programmes, recreational outings and need specific conferences or theme based shows.

We have trained some top companies in areas of Management, Marketing & Communication, Creativity.

Campaign

Judiciously planning of how to Engage Marketing-Weary Consumers and using the right combination of marketing programs that support an overarching objective.

Campaigns may be driven around customer business needs, solution sets, competitive threats, or Company / Product repositioning through the right combination of Advertising, PR, Events, Internet, Direct Marketing.

Conversations

Planning a dialog to elicit a response, not just conducting a monologue, with the Power of Community, Dialogue, and Partnership, and boost marketing for revenue generation.

Integrating the ways a company talks to people who buy or don’t buy based on what they see, hear, feel, etc.

Being accountable for results, not just readership scores or counting web hits, thus delivering a return on investment, not just spending a budget.

Auto &

Auto Ancillary

A complete program encompassing specialized communication targeted towards B2B/B2C sector and customers – consumer, business, Distributors - Retailers, dealers, wholesale trade, resellers, Business partners, Suppliers, Financial sector -- Current and potential investors,financial institutions.

Diversified

Adopting a pragmatic approach, focusing on understanding and solving business challenges. The communications objectives will need to complement the corporate and sales and marketing objectives.

Information

Technology

To mount a campaign, on the introduction of entirely technology/ sales process or business philosophy for the target audience through: Product launches / re-launch / significant upgrades; and Promoting through events and/or using case histories.

Leisure

Organization targeting Slice of Life, fantasy, lifestyle, mood or image and desirous of being the go-to-place for memorable, activities, stays, adventures and other leisure options, or local arts centres, museums, sports clubs and small hotels to the largest theme parks, airlines and cruise companies can leverage services.

Logistics

Communicating key benefits are reduced purchasing costs, greater flexibility, saved time, better information, and better collaboration, through optimising communication that results in more finely-tuned product development processes.

Management

Consulting

Expertise in helping organizations overcome challenges and reach their goals, with a key emphasis in assisting clients not just in meeting their goal but with learning new problem-solving skills they can use in the future.

We help accentuate the success achieved through advice, helpful tips, and expertise.

Manufacturing

In our globalizing world, companies that manage their branding effectively gain advantages of market entry, penetration, and differentiation over their competitors in ways that help them integrate their wide - ranging activities. Build awareness of the company and builds confidence.

Media

Services

With the fragmentation of the media and the increasing ability to define with absolute clarity the type of consumer you want to reach, Indeed marketing strategies often include direct marketing, advertising and promotion working alongside using the internet. Synergy between the disciplines is vital.

Real Estate

& Construction

Using IMC, the company carefully integrates and coordinates its many communication channels to deliver a clear, consistent, and compelling message about the organization and its brands. We help Identify Customer Benefits, and Develop Compelling Creative Concept—the “Big Idea”.

Retail

Research among the stakeholders will uncover issues and may even reveal that there are messages that the audiences need or want to hear about the organisation. The campaign can dovetail into internal relations programmes so that your own people are aware of business developments and emerging challenges.

Services

There are particular problems and challenges in managing services, namely intangibility, inseparability, variability and perishability. In particular, services have to contend with uncertainties over customer involvement and what they expect. Increasing attention is being given to efficiency, technology adoption and performance.

Technology

Getting the tone right when preparing media materials, for high-tech products and services, from service providers to mobile phone companies, from software publishers to hi-fi manufacturers.

Auto &

Auto Ancillary

A complete program encompassing specialized communication targeted towards B2B/B2C sector and customers – consumer, business, Distributors - Retailers, dealers, wholesale trade, resellers, Business partners, Suppliers, Financial sector -- Current and potential investors,financial institutions.

Diversified

Adopting a pragmatic approach, focusing on understanding and solving business challenges. The communications objectives will need to complement the corporate and sales and marketing objectives.

Information

Technology

To mount a campaign, on the introduction of entirely technology/ sales process or business philosophy for the target audience through: Product launches / re-launch / significant upgrades; and Promoting through events and/or using case histories.

Leisure

Organization targeting Slice of Life, fantasy, lifestyle, mood or image and desirous of being the go-to-place for memorable, activities, stays, adventures and other leisure options, or local arts centres, museums, sports clubs and small hotels to the largest theme parks, airlines and cruise companies can leverage services.

Logistics

Communicating key benefits are reduced purchasing costs, greater flexibility, saved time, better information, and better collaboration, through optimising communication that results in more finely-tuned product development processes.

Management

Consulting

Expertise in helping organizations overcome challenges and reach their goals, with a key emphasis in assisting clients not just in meeting their goal but with learning new problem-solving skills they can use in the future.

We help accentuate the success achieved through advice, helpful tips, and expertise.

Manufacturing

In our globalizing world, companies that manage their branding effectively gain advantages of market entry, penetration, and differentiation over their competitors in ways that help them integrate their wide - ranging activities. Build awareness of the company and builds confidence.

Media

Services

With the fragmentation of the media and the increasing ability to define with absolute clarity the type of consumer you want to reach, Indeed marketing strategies often include direct marketing, advertising and promotion working alongside using the internet. Synergy between the disciplines is vital.

Real Estate

& Construction

Using IMC, the company carefully integrates and coordinates its many communication channels to deliver a clear, consistent, and compelling message about the organization and its brands. We help Identify Customer Benefits, and Develop Compelling Creative Concept—the “Big Idea”.

Retail

Research among the stakeholders will uncover issues and may even reveal that there are messages that the audiences need or want to hear about the organisation. The campaign can dovetail into internal relations programmes so that your own people are aware of business developments and emerging challenges.

Services

There are particular problems and challenges in managing services, namely intangibility, inseparability, variability and perishability. In particular, services have to contend with uncertainties over customer involvement and what they expect. Increasing attention is being given to efficiency, technology adoption and performance.

Technology

Getting the tone right when preparing media materials, for high-tech products and services, from service providers to mobile phone companies, from software publishers to hi-fi manufacturers.

Sudarshan

Srinivasan

With over two decades of experience in the field of Management, Marketing, Corporate Communications, P.R. Management, Academics and related fields, he is the Founder and Head Prognosys Marcom Services Pvt. Ltd.

He is associated as a consultant with leading Management Consultancies and Certification bodies as an External Advisor. A Trainer, Advisor, Mentor, Coach, Consultant – he plays these roles across various organizations that he is associated with. He has worked with many blue chip clients, for their varied communication requirements on a long term as well as project basis.

Swati

Malhotra

A professional with exposure across varied service industries like telecom, sales, and automotive, sectors with proficiency in Customer Management & Process Development.

She has shaped up as a result driven manager with, 14 years experience in database management, process development and project management. Currently Swati looks at guiding start-ups, SME sector, project management, in areas like Operations; Customer Services; Compliance. She has earlier worked with Hutch-Essar, Airtel, Spice Telecom, and Etisalat as Head Customer Services.

Abhijit

Aranake

He heads Creative and Collaterals Division at Prognosys Marcom Services and has extensive experience across agencies, and creative studios in various capacities. His earlier stints include: National Creative Director at Media Worldwide, Chief Creative Officer at Simple Ideas, and Creative Head at Guava Communications, Group Head – Creative at Ignite.

He has developed expertise in Campaign Development, Brand Identity, Graphic design for B2B, MNC Corporate Communication, print campaigns, Music and Entertainment Industry. Abhijit believes in being versatile in his approach and has designed many exhibition stalls, event backdrops, websites and product pack

Sumit

He heads the Events & Experiential Division at Prognosys Marcom Services. He comes in with a rich experience of having handled leading films, TV shows, awards, weddings & events.

Sumit excels in performing multi scale operations in the event management arena, providing optimum results for clients through Event Marketing; Sales Promotions; Direct Marketing; Publicity; Seminars & Conferences; Exhibitions and Conventions. With linkages across specialists in the field of marketing and promotions, he helps clients identify their requirements and recommend the use of cost effective resources and apt promotional tool for achieving the goals.

Mahindra Sourcing Solutions

Creatives & Collaterals:

Client – Mahindra Sourcing Solutions

Exhibition Stall

Printronix

Content, Creative & Connect:

Client – Printronix

Electronic Direct Mailers and Email Blast targeted a B2B segment

Exotic Biosolutions

Creatives:

Client - Exotic Biosolutions

Exhibition Stall with QR Code linking to website & enabling downloading of marketing collaterals

Exotic Biosolution

Content & Creative:

Client - Exotic Biosolution

Product & Services Brochure

Mirachem Industriies

Creative:

Client – Mirachem Industriies

Commemorative Books Released

Art of Living

Content & Creative:

Client – Art of Living

Product & Services Brochure, Product Description on Website, Blogs, Newsletters, Coffee Table books

Mahindra CIE

Creatives & Collaterals:

Client – Mahindra CIE

Exhibition Stall at AUTOEXPO

Ample Missiion

Connect, Conversations:

Client – Ample Missiion

Boosting Views / Subscriptions for YouTube Channel through posters and standees in colleges and other youth events

Silicon IT Systems

Content, Creative and Collaterals:

Client – Silicon IT Systems

Brochure for Pre-School Services that included conceptualizing, producing content and creative

Federation of All India Caterers

Creative and Collaterals:

Client – Federation of All India Caterers

Souvenir, Show Directory, Event Backdrops

HotStuffs

Content, Connect, Campaign, Conversations:

Client - HotStuffs

India’s largest Drinkware brand engaged with us for Below the Line Promotions, Social Media, Events & Activations

Ample Missiion

Conversation:

Client – Ample Missiion

Complete event management, reaserch, shortlisting candidates, presenting to jury

Mahindra

Creatives:

Client – Mahindra CIE Automotive Ltd.

Annual Report

RPG

Content & Creative:

Client - RPG

Conference Designs, Adverts, News Letters, E-Newsletters

Kasnsai Nerolac

Creative:

Client - Kasnsai Nerolac

Sustainability Report, Environment Health & Safety Report, CSR Report

Mahindra

Creative:

Client- Mahindra Hinoday

Brochure, Leaflet

Laxmi Eye Hospital

Content & Creatives:

Client – Laxmi Eye Hospital

Ads, Hoardings, Copywriting

Lit-O-Fest Mumbai

Speaking at Mumbai Lit-O-Fest Mumbai on "Business & Startups": Sudarshan Srinivasan, CEO- Prognosys Marcom Services; Mr. Richard Rothman, MD- Open Mind Opportunity Consulting; Mr. Ajoykant Ruia, Chairman - Allstate Group; and Mr. Vikash Mittersain, CMD - Nazara Technologies

Ernst & Young

Coaching, Media Training:

Client - Ernst & Young

A session for a top 5 Management Consultancy on Media

Jardine Lloyd Thomson

Coaching:

Client - Jardine Lloyd Thomson

Session on Creativity & Innovation

TATA Telecom

Coaching:

Client - TATA Telecom

Session with Senior Management on Strategic Goals

HotStuffs

Creatives, Conversations:

Client - HotStuffs

Pub Crawl, Cheers Beer Lovers Club

Ajoy Ruia - Director (Allstate Group)

"I am impressed by Prognosys Marcom for their ability to adopt innovative methods and to adapt and keep pace with developments especially digital in the field of Marketing & Communications. Their bouquet of offering makes them useful, while being relevant and versatile enough to respond to our needs."

Dr.Aneel Murarka - Managing Director (Mirachem Industriies)

Chairman (Ample Missiion)

I have been associated with Prognosys Marcom Services since their incorporation in 2011, and pleased to note their progress and growth. I commend their contributions to varied needs of our company by coming up with practical solutions that suit our budgets.

Rishi Jain - Co-Founder (HotMuggs)

When it comes to translating strategy into a campaign, the team at Prognosys Marcom has a special unique skill for getting to the core message that needs to be expressed and puts it into the most articulate and appropriate wording. We have benefited by their insightful suggestions and inputs, backed by adequate research, that has been refreshingly unique, and grounded on strong fundamentals.

Walk the Talk and Translate Ideas into Action

Media clutter has provided us with plethora of channels to communicate, and be it individuals, institutions, we all are sending out messages, hoping to play mind games. Coach-Manager-Psychologist-Motivator-Doctor-Support Staff maybe the unsung heroes behind a team, but finally it is the players and the temperament that matters.

Read More

Ice cream flavour as a Model of Messaging

Getting that mouth watering feeling! Thinking of your favorite flavor! Planning to head straight and grab one. I share your feeling. The term Ice-cream is so generic, but you have so many flavors that serve as a mood lifter for diverse set of audiences. Ditto with message -- you communicate it, but the recipient extracts their flavor and acts accordingly.

Read More

Is Your ORGANIZATIONN Brand FIT?

Is your Brand a logo, color, tagline and consistency? Was it created just as an expression of English that you were fascinated by eg., to adopt a tagline like say " Better than the Best" to signify your positioning because you LIKE the English. The challenge is, Can you LIVE this?.

Read More

AY HELLO

Prognosys House
9892800880
pmspl@prognosys.in