Our Approach

We follow a Content Plus…7C Approach

Content-Creatives-Connect-Collateral-Coaching-Campaign-Conversations

CONTENT

Take very specific and strategic steps, not only within your marketing, but within your culture, taking advantage of this opportunity to blend content and the marketing of that through Online and Offline mediums. From a tagline and can go on to business plan, annual reports, speeches, even websites, presentations and so on. The challenge is in Setting the right CONTEXT with your CONTENT!
Copy Writing
PR Writing
Speeches and Presentations
Event Scripts
Case Studies
Brochures and Newsletters
Ghost Writing

CREATIVES

We effectively translate words, images, and sounds together in an attractive, cohesive, persuasive fashion and a strategic mindset. We combine the skills of an artist with the brains of a strategist. Graphic Design, Concepts, Brand Identity, Management are some areas we specialize in.
Creative Concept
Graphic Designs
Layouts for Collaterals
Stall Fabrication
Event
Exhibitions

CONNECT

Communication landscape has changed dramatically in recent years, and nowhere is this more visible than online -- in the context of communities—communities built of people who develop and nurture relationships by creating, co-creating, sharing, commenting, and engaging in content, and being your brand advocates.
Mulitmedia
Blog
Social Media
Cyber communities
E-Direct Mailers

COLLATERALS

The best collateral like a nicely produced business card, brochure, leaflet, report, whitepaper, backdrop, exhibits, stalls, etc., or adapted digitally to communicate the right information at the right time with a customer having information of your company’s history, case studies, and advantages for selecting your product over a competitor.
Identity Material
Business stationery
Marketing Support Material (Brochures, Backdrops, etc.,)
Merchandise like Gift articles / souvenirs / mementoes

COACHING

We offer a range of skill & experiential based training applicable in a range of situations. We organize human resource development programmes, recreational outings and need specific conferences or theme based shows. We have trained some top companies in areas of Management, Communications & Marketing, and Creativity.
Training
Mentoring
Consulting
Research
Knowledge Transfer
Collaborative Learning

CAMPAIGN

Judiciously planning of how to Engage Marketing-Weary Consumers and using the right combination of marketing programs that support an overarching objective. Campaigns may be driven around customer business needs, solution sets, competitive threats, or Company / Product repositioning through the right combination.
Advertising
Public Relations
Direct Marketing
Promotions & Events
Social Media Campaigns
Sales Facilitation

CONVERSATIONS

Integrating the ways a company talks to people who buy or don’t buy based on what they see, hear, feel, etc. We help leverage the Power of Community, Dialogue, and Partnership, and boost marketing for revenue generation. Being accountable for result, and not just readership scores or counting web hits, thus delivering a return on investment, not just spending a budget.
Above the Line
Below the Line
Through the Line
Marketing Communications
Digital
Collaborative Learning